Rupee Beer

06/17/2026

Scotland makes its first World Cup appearance in 28 years and their fans celebrate by drinking the entire city of Boston completely out of beer 🏴󠁧󠁢󠁳󠁣󠁴󠁿🍻

Honestly, we should have seen this coming. After all, Scotland is literally the birthplace of Chicken Tikka Masala (shoutout to Glasgow! 🍛🏴󠁧󠁢󠁳󠁣󠁴󠁿). If a nation knows exactly how to pair world-class curry with a proper pint, of course they’re going to absolutely annihilate Boston's beer supply.

Boston bar owners, if you need an emergency shipment of the world’s smoothest, curry-pairing lager to replenish your taps before the next match, you know who to call. 📞🇮🇳

Drop a comment: Did you know Chicken Tikka Masala was Scottish, or did we just blow your mind? 👇🏾

via

06/17/2026

ice-cold pints. desi flavor. have you tried the #1 fastest-growing Indian beer in America yet?! 🍺🌶️

06/16/2026

🥟🔥 One spoonful, and you'll understand why everyone is obsessed with Jhol Momo!

06/15/2026

The world is her neighborhood. India is her heartbeat. This is her summer.🍺

06/10/2026

NYC🗽 SEE YOU THIS FRIDAY FOR BREW AT THE ZOO AT THE Bronx Zoo 🐘 WE'LL BE POURING OUR AWARD-WINNING BASMATI RICE LAGER & INDIA PALE ALE STARTING AT 7PM 🍻

06/06/2026

The world is her neighboorhood. India is her heartbeat. She use to explain herself. She doesn't anymore. This is her summer.

06/05/2026

“Dil Madrid Mein,” our new summer campaign inspired by the rise of the global Indian consumer and the evolving identity of the Indian diaspora around the world has launched!

As the world’s most populous nation, India is also home to the largest global diaspora, with more than 36 million people of Indian origin living outside the country. “Dil Madrid Mein” was inspired by the cultural crossroads where Indians have built lives across generations who seamlessly blend heritage, identity, and modern lifestyle.

From Maine to Mexico City, Madrid to Mumbai, the campaign celebrates the next generation that carries tradition with them wherever they go.

Shot on the iconic streets of Madrid by an acclaimed Spanish photographer, “Dil Madrid Mein” translates to “My Heart is in Madrid.” The campaign follows a modern, confident Indian woman navigating the world on her own terms—embracing both her Indian roots and her global perspective.

She carries India in her soul. Madrid on her skin. The world in her glass.

Once, she felt compelled to explain who she was.

Now, she simply smiles.

“Where are you from?”

“Everywhere.”

“Pour me a cold one.”

The world is her neighborhood. India is her heartbeat. This is her summer.

The campaign is anchored by the tagline: “Wherever you go, Rupee Beer flows.”

Look for us this summer! 🍻⚡️🌶️

Madrid, Spain — Rupee Beer, the fastest-growing Indian beer brand in the United States, is proud ...

06/02/2026

Bringing a little bit of India, everywhere we go. Where tradition meets taste.🍻

05/31/2026

Brand Ambassador (SF BAY AREA) 🌴

✔️Location: San Francison Bay Area, California
✔️Position Type: Part-Time (with opportunity for growth)
✔️Compensation: Competitive hourly rate + incentives + growth opportunities

Position Overview

Rupee Beer is seeking a passionate, outgoing, and entrepreneurial Brand Ambassador to lead brand presence and activation efforts in the San Francisco Bay-Area market.

This is a ground-floor opportunity to represent a fast-growing national brand and play a key role in expanding Rupee’s footprint across one of the country’s most dynamic food and beverage scenes.

Key Responsibilities

✔️Execute in-store tastings and sampling events at retail accounts
✔️Build relationships with liquor stores, grocery buyers, bar managers, and restaurant partners
✔️Educate consumers on beer and food pairing, especially with Indian and global cuisine
✔️Support on-premise activations (bars, restaurants, food festivals, cultural events)
✔️Collaborate with distributors to drive placements and reorders
✔️Capture content and support social media initiatives locally
✔️Represent the brand professionally and authentically at all times

Who You Are

✔️21+ years of age
✔️Based in the SF Bay-Area
✔️Outgoing, confident, and comfortable speaking to groups
✔️Passionate about food, beer, and culture
✔️Self-starter with strong relationship-building skills
✔️Prior experience in beverage alcohol, hospitality, promotions, or sales preferred
✔️Weekend availability is required with reliable transportation
✔️TABC Alcohol seller/server certification (or willingness to obtain one)

Bonus if you:

✔️Have connections within the SF Bay-Area hospitality or Indian restaurant community
✔️Love Indian cuisine and understand flavor pairing
✔️Can speak a South Asian language

What We Offer

✔️Competitive hourly pay
✔️Performance-based incentives
✔️Flexible scheduling
✔️Opportunity to grow into expanded regional roles
✔️The chance to help shape a category-defining brand

To Apply:

Send your resume and a brief note explaining why you’d be a great fit for Rupee Beer in SF Bay Area market to [email protected]

Cheers to building something bold. 🍻

05/29/2026

Every great moment starts with a simple cheers, and Rupee Beer makes it even better.
Rupee Beer