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Genuine Tea Toronto's Farm to Cup Tea Company. Delivering high-quality, fresh tea to you while providing fair compensation for farmers.

Sarah and Dave spent nearly five years in Taiwan and traveled across Asia forming relationships with tea farmers. They came back to Canada with a simple dream - to share their love of tea and adventure with others. Their goal is to close the gap between the tea in your cup and the people who have dedicated their lives to producing it. With every cup of Genuine Tea, you will enjoy high-quality fresh ingredients all while supporting tea makers around the world for their craftsmanship.

10/15/2026

The whole point of oolong is that it asks you to slow down. In October, that’s not an inconvenience. It’s the instruction.

Most people sit somewhere on a tea spectrum that goes green tea on one end and black tea on the other, with very little time spent in the middle. Oolong lives in the middle, partially oxidised, which means it carries qualities of both without being fully either. The flavour is more complex than green, more nuanced than black, and almost always more interesting than both.

The Organic Roasted Iron Goddess is a Tie Guan Yin oolong from Fujian Province, China, one of the most storied tea-producing regions in the world, where Tie Guan Yin has been cultivated for centuries. The Iron Goddess of Mercy, which is the literal translation, is named after Guanyin, the Buddhist deity of compassion, and the name was given to this tea because of the quality and care of the leaves.
That’s the other thing about a roasted oolong worth knowing: you can steep the same leaves multiple times. First steep is the roast, deep and warming. Second steep is where the florals start to come through. Third steep is the most delicate. Each one is a different drink from the same leaves. Watching them open up while you wait is the whole experience.

Unplug. Watch the oolong bloom. October is the right time for this.

Shop Organic Roasted Iron Goddess — link in bio.

10/14/2026

This is the collab that made complete sense the moment we tried it.

Good Protein’s All-In-One Shake and our Organic Pumpkin Spice Microground, two products built on the same standard of actually good ingredients, in the same blender, in October. The Microground brings real pumpkin, cinnamon, ginger, and nutmeg into the shake. Sweetened with dates, no added sugar, same fine powder format as matcha so it blends completely smooth.

The flavour combination is genuinely worth making: the spice warmth of the pumpkin microground cuts through any chalkiness in the protein powder, the date sweetness adds depth rather than just sugar, and the whole thing tastes like a pumpkin spice latte decided to become something more useful. Cinnamon and ginger are both spices with solid track records for blood sugar balance and digestion respectivel, which means the drink is doing more than tasting good for the season.

Blend, add ice, drink before October is over.

Shop Organic Pumpkin Spice Microground — link in bio.

A table full of people, a warm cup of tea, and the kind of afternoon that deserves to be slow. Happy Thanksgiving.The ri...
10/12/2026

A table full of people, a warm cup of tea, and the kind of afternoon that deserves to be slow.
Happy Thanksgiving.

The ritual of making tea on a day like today is part of the point. There’s a reason people across cultures reach for something warm and brewed at moments of gathering, the act of boiling water, steeping, waiting, and sitting with a cup creates a pace that the rest of the day rarely allows. Thanksgiving is one of the few occasions where slowing down actually fits the occasion.

Genuine Tea was built on the belief that tea deserves the same transparency and craft that coffee has always received, sourced directly from farmers, handcrafted in Toronto, and made with ingredients worth knowing about. The cup in this photo is not incidental. It’s the whole point.

Wishing everyone celebrating a warm and unhurried Thanksgiving.

Shop the Fall Collection — link in bio.

This Thanksgiving, we’re reminded of what we’re truly thankful for. ❤️Building Genuine Tea has been one of the greatest ...
10/11/2026

This Thanksgiving, we’re reminded of what we’re truly thankful for. ❤️

Building Genuine Tea has been one of the greatest adventures of our lives. As we navigate some challenging times, we’re reminded of what matters most: family, community, and the people who have been part of our journey.

To our incredible customers, suppliers, team, and everyone who has supported and believed in us along the way, thank you. Your support, kindness, and encouragement mean more than you know.

We’re so grateful to have you in our corner as we look ahead to whatever comes next.

From our family to yours, wishing you a Thanksgiving filled with love, connection, and all the little things that matter most. 🍂

With gratitude,

Sarah, Dave, Wyatt & Jacob

10/08/2026

The Hot Toddy has a longer history than most people realise, and it makes a very strong case for itself at a Thanksgiving table. 🍂

Hot Toddies originated as a medicinal drink in 18th century Scotland and Ireland, hot water, wh**ky, honey, and lemon, consumed to manage cold symptoms. The logic was sound: the steam helps with congestion, honey coats the throat, lemon adds vitamin C, and the alcohol promotes sleep. The drink crossed into social territory and never fully left either category. It’s warm, it’s spiced, and it works with or without the wh**ky depending on who’s at the table.

This version uses Organic Cranberry Apple as the base, and that choice changes the character of the drink entirely. Cranberry brings a tartness that cuts through the sweetness of the honey and the apple brings a mellow, autumnal body that softer herbal teas don’t have. Together they brew into something that’s already layered before you add anything else. The apple also means the drink has a natural sweetness that means you can use less added sweetener and still get a balanced cup.

It’s the drink the holiday didn’t know it needed.

Shop Organic Cranberry Apple — link in bio.

10/05/2026

Overnight oats are already the most efficient breakfast going. Adding Organic Pumpkin Spice Microground to them is the most October thing you can do with five minutes the night before.

Here’s why it works beyond the obvious seasonal pairing: the Organic Pumpkin Spice Microground is a finely ground powder, same format as matcha, which means it distributes evenly through the oat mixture rather than sitting in clumps. Every bite gets the full flavour rather than a concentrated hit in one spoonful and nothing in the next. The real pumpkin in the blend also adds a subtle earthiness that plain pumpkin spice extract doesn’t have, because extract is engineered to smell like pumpkin spice and the real thing actually tastes like it.

The date sweetener in the Microground matters in overnight oats too. Refined sugar in overnight oats either dissolves completely and disappears or stays sharp and sweet. The date-based sweetness in the Microground has a caramel depth that develops as it sits overnight, which means the oats actually taste better in the morning than they did when you mixed them.

Five minutes tonight. A proper breakfast tomorrow.

Shop Organic Pumpkin Spice Microground — link in bio.

10/01/2026

If you’re in Toronto and you haven’t been to Forno Cultura yet, this is your sign. Forno Cultura has been one of Toronto’s most thoughtful cafés since they opened, the kind of place where the croissant lamination and the espresso extraction get the same level of attention.

Our Organic Masala Chai is built on a blend of whole spices, cardamom, cinnamon, ginger, cloves, and black pepper, steeped with an Assam-based black tea. The Assam base matters because Assam is a strong, malty black tea from northeastern India that holds up under milk and spice without disappearing, which is exactly what masala chai needs. A lighter black tea gets lost. Assam stays present.

Find it at 1056 Queen St W, Toronto.

09/30/2026

Cloud matcha is already the most visually satisfying way to drink matcha. Adding pumpkin spice to the cloud is what happens when fall gets involved and nobody stops it.

The cloud preparation changes the entire structure of the drink — and understanding why makes it worth the extra two minutes. Instead of dissolving matcha into liquid, you whip it into a foam using a small amount of water and high-speed whisking or frothing. The result is a thick, airy layer that sits on top of cold milk rather than blending in. The matcha is concentrated up there, which means the first sip is the most intense — earthy, bold, and full — and as you drink further the cloud slowly dissolves into the milk below and the flavour softens gradually.

Adding Organic Pumpkin Spice Microground into the cloud means cinnamon, ginger, nutmeg, and real pumpkin are all concentrated in that top layer alongside the matcha. The spice hits first. The matcha carries underneath. The cold milk at the bottom is the landing.

It’s pumpkin pie. It’s matcha. It somehow makes complete sense.

Shop Katō Matcha and Organic Pumpkin Spice Microground — link in bio.

09/28/2026

Pumpkin spice bread is a fall standard. The chai glaze is what makes this one worth writing down.

The Genuine Tea Organic Pumpkin Spice Microground is doing double duty in this recipe — the same blend that makes the latte also works in baked goods, and better than conventional pumpkin spice extract because the real pumpkin and date-sweetened base add moisture and depth to the batter rather than just flavour. Microground powder incorporates evenly into flour the way matcha does, which means you get consistent flavour throughout rather than concentrated pockets.
The chai glaze is where the real decision was made.

Pumpkin bread with a plain glaze is a good recipe. Pumpkin bread with a chai glaze made from actual brewed tea is a different conversation entirely.

Shop Organic Pumpkin Spice Microground — link in bio.

CHFA East, we’re back! 🍵✨Come say hi at Booth 545!We’re loving the energy already - it’s so good reconnecting with old f...
09/26/2026

CHFA East, we’re back! 🍵✨

Come say hi at Booth 545!

We’re loving the energy already - it’s so good reconnecting with old friends, catching up with our amazing retailers, and meeting so many new faces.

Come by, say hello, grab a tea, and let’s chat! 💚

09/22/2026

There’s something worth saying about why autumn and tea belong together in a way that goes beyond the temperature drop. Tea has been the drink of the transition season across cultures for centuries, in Japan, fall is when the first-flush summer harvest matcha gives way to the deeper, more robust autumn pickings; in China, it’s when oolong teas come into their own as the weather cools and the body craves something with more warmth and weight. The ritual of making tea, boiling the kettle, watching it steep, holding something warm, maps perfectly onto the pace that fall actually invites.

The pumpkin cup is seasonal. The tea is the constant.

Happy first day of fall. Put the kettle on. The Great Pumpkin can wait.

Shop the Fall Collection — link in bio.

09/21/2026

The pumpkin spice latte has a reputation problem, and Sarah is here to fix it. 🎃

The version most people are familiar with, the one from the drive-through, is built on a syrup base with flavouring compounds designed to approximate the taste of pumpkin spice. There is typically no actual pumpkin in it. The spices are present as flavouring rather than as real ingredients, which is why it tastes like the idea of autumn rather than like autumn.

Genuine Tea’s Organic Pumpkin Spice Microground is built the other way around: real pumpkin, real cinnamon, real ginger, real nutmeg, sweetened with dates rather than added sugar. Dates are one of the most naturally high-sugar fruits available, which is why they work as a sweetener — they bring sweetness with depth and a caramel-adjacent quality that refined sugar doesn’t have. No added sugar means the sweetness you’re tasting is the dates and the spices, not a syrup.

Shop Organic Pumpkin Spice Microground — link in bio.

09/16/2026

If your idea of a good autumn involves tea on the counter, pumpkins somewhere nearby, and a reason to finally turn the kettle on again — you’re in the right place. 🍁☕

Fall is the season that makes tea make sense in a different way than any other time of year. Summer iced tea is refreshing and intentional. Fall tea is instinctive, it’s the first cool morning that makes you reach for something warm without thinking about it, the drink you make because the weather finally asked for it. The Fall Tea Bundle is built around that shift.

This is not the time of year to be running out of tea. Stock the shelf properly while there’s a reason to.

Shop the Fall Tea Bundle — link in bio.

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UNIT 21, 921 PROGRESS Avenue
Toronto, ON
M1G3V4

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