Hanes Hummus

Hanes Hummus Hanes Hummus is an oil-free, gourmet, premium brand of hummus. British Columbia:

Saskatchewan:

Saskatoon:

06/17/2026

Canada's first game. My genuine reaction. 🇨🇦⚽

Next up: Qatar on June 18. What's your score prediction? 👇🔥

Every jar is made with real ingredients and a real reason. 🤎This isn’t just hummus, it’s something Yohannes has been bu...
06/17/2026

Every jar is made with real ingredients and a real reason. 🤎

This isn’t just hummus, it’s something Yohannes has been building for years, one batch at a time.

Find yours.

I chose to win. Not because the system believed in me. Not because it was easy. Because I decided my story wouldn't end ...
06/16/2026

I chose to win. Not because the system believed in me. Not because it was easy. Because I decided my story wouldn't end where they told me it would.

This is Hanes Hummus. This is choice. 🤎

06/15/2026

Most people only know this version. But this is where it started. 🤎

From the very first batch to where we are today, the hummus never changed. Everything else did. Welcome to the new chapter.

06/13/2026

If you’re a small business owner, listen up. 💡

In a market saturated with "cheap and fast," building something premium feels like walking against the current. People ask me every day why I don't just cut corners to scale faster.

Here is the truth: I’d rather lose a sale than compromise the quality that built my brand. If you want to scale a business that lasts, here are 3 rules I live by:

1️⃣ Quality is your best marketing strategy. Stop trying to compete on price. When your product is undeniable, the right customers don't care about the cost, they care about the experience. Be the standard, not an option.

2️⃣ Educate, don't just sell. If you’re charging a premium, you have to show people why. Show them the ingredients, show them the process, show them the care behind every detail. People don't buy products; they buy the belief you have in what you’ve built.

3️⃣ Consistency is your only competitive advantage. It’s easy to have one good day. It’s hard to have ten years of excellence. Don't look for shortcuts; look for ways to make your quality even more consistent. If you stop caring, your brand dies.

The shortcut to failure is trying to please everyone. Build something you’re proud of, stand by your price, and the right people will always find you.

Are you building something you’d be proud to stand behind 10 years from now? Let me know in the comments. 🚀

Save this to your "Business Strategy" folder for when you need a reminder of why you started. 💾

This didn’t happen by accident. 🫙Every batch is made the same way it always has been, with real ingredients, no seed oil...
06/12/2026

This didn’t happen by accident. 🫙

Every batch is made the same way it always has been, with real ingredients, no seed oils, and zero shortcuts.

Four flavours. One standard. No compromises.

06/11/2026

A lot of new faces here. Let me reintroduce myself. 🤎

My name is Yohannes. I was born in Eritrea, came to Canada, and started making hummus in my kitchen because people wouldn't stop asking for it. This is Hanes Hummus. Welcome to the family.

06/09/2026

Without provocation, a white man approached me at the Toronto National Home Show and began racially harassing me. He invoked George Floyd.

The encounter was sudden, shocking and unsolicited. I recorded it and later chose to file a formal police complaint.

After following directions from Waterloo Regional Police and Toronto Police, I attended Toronto Police Service’s 14 Division at 9:45 p.m.

I entered the station as a Black man trying to report racial harassment. I left after 11:00 p.m. without my complaint being taken.

Instead of listening, the officer treated me with suspicion and hostility. He demanded that I identify the exact second in the video where a threat occurred, accused me of wasting police time and threatened to arrest me when I did not answer as he demanded.

The complainant was being transformed into the accused.

When I requested a supervisor, I was told none was available. The officer said he would return in five minutes so I could “calm down.”

Five minutes became 75 minutes.

I remained inside the station while officers who could see me chose not to address me. When I called 14 Division from inside 14 Division, I was told they were busy and that I could return another day.

This was not poor customer service. It was the coercive use of police authority against a Black person seeking protection.

Police violence is not limited to physical force. It also operates through intimidation, threats of arrest, denial of assistance and the power to decide whose fear deserves recognition and whose distress will be treated as aggression.

Black people are repeatedly told to trust the process, remain calm and report racial abuse through the proper channels. Inside that station, my frustration became the problem while the racial harassment I came to report remained undocumented.

A man invoked George Floyd while racially harassing me. I went to the police to create an official record. Instead, I was threatened with arrest, left standing for 90+ minutes and sent away without a report being taken.

This video was recorded immediately after I left 14 Division.

The police refused to create the record I went there to make.

So I created my own.

06/08/2026

That reaction says it all 😨

If you’re still settling for "standard" hummus, it’s time to upgrade. No shortcuts, just real ingredients.

Taste the difference yourself, link in bio.

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Toronto, ON

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