EastGen

EastGen EastGen's administrative head office is located north of Guelph, Ontario, and services our farmer-owners across Ontario, New Brunswick, PEI and Newfoundland.

EastGen leads the industry with unmatched genetic innovation, leading edge technology and advanced reproductive solutions.

06/03/2026

Weโ€™re excited to welcome ๐—˜๐—บ๐—ถ๐—น๐˜† ๐—ฉ๐—ถ๐—ฐ๐—ธ๐—ฒ๐—ฟ๐˜€ to EastGen as a full-time ๐—”๐—œ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ถ๐—ฎ๐—ป serving Central Ontario, reporting to Scott Cornish. Emily officially joined the team on May 19.

Emily is a graduate of The University of Guelph, Ridgetown Campus and Lakeland College, where she earned her Diploma in Agricultural Science. Most recently, she worked as a Genetic Advisor and Distribution Specialist and prior to that she worked as a Breeding Technician.

Please join us in giving Emily a warm welcome as she begins her journey with EastGen โ€” weโ€™re excited to have her on the team!

06/02/2026

๐—•๐—ฒ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—›๐—ฒ๐—ฎ๐˜ ๐—ง๐—ฎ๐—ด ๐’๐๐„๐‚๐ˆ๐€๐‹
๐˜œ๐˜ฏ๐˜ต๐˜ช๐˜ญ ๐˜ˆ๐˜ถ๐˜จ๐˜ถ๐˜ด๐˜ต 31๐˜ด๐˜ต

๐—ฎ๐—ถ๐Ÿฎ๐Ÿฐ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€.
๐—•๐—ฒ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—›๐—ฒ๐—ฎ๐˜ ๐—ง๐—ฎ๐—ด ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น
๐™Ž๐™ฉ๐™–๐™ฎ ๐™–๐™๐™š๐™–๐™™ ๐™ค๐™› ๐™๐™š๐™–๐™ฉ๐™จ ๐™ฌ๐™ž๐™ฉ๐™ ๐™ง๐™š๐™–๐™ก ๐™ฉ๐™ž๐™ข๐™š ๐™ข๐™ค๐™ฃ๐™ž๐™ฉ๐™ค๐™ง๐™ž๐™ฃ๐™œ.
Buy a minimum of 20 Complete cSense Collar Neck Tags or eSense Ear Tags with any application and receive a 20% discount.

๐—”๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜† ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฎ๐—ฟ๐—บ - ๐—ณ๐—ฟ๐—ผ๐—บ ๐™˜๐™–๐™ก๐™› ๐™ฉ๐™ค ๐™˜๐™ค๐™ฌ.
โ€ข Aids in improving accuracy of heat detection
โ€ข Helps to improve herd heath and well-being with alerts before clinical signs appear
โ€ข Raise healthier calves with early detection of illness
โ€ข Better group heat stress insights and reports

Talk to your EastGen representative or email [email protected] for further info.

Happy World Milk Day! ๐Ÿฅ›Today, we celebrate the goodness of milk and the dedicated, passionate farmers who power dairy pr...
06/01/2026

Happy World Milk Day! ๐Ÿฅ›

Today, we celebrate the goodness of milk and the dedicated, passionate farmers who power dairy production across Canada. Thank you for your commitment to nourishing our communities. ๐Ÿ‡จ๐Ÿ‡ฆ

05/29/2026

๐Ÿšจ๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ก๐—ผ๐˜„!๐Ÿšจ

All dairy participant spots are filled for the Atlantic Showcase, but ๐Ÿ”ฅ๐—ฆ๐—ฝ๐—ผ๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ผ๐—ฝ๐—ฒ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ณ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—ถ๐—ฝ๐—ฎ๐—ป๐˜๐˜€!๐Ÿ”ฅ

โฐ๐—” ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ฎ๐—น๐—น ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—ถ๐—ฝ๐—ฎ๐—ป๐˜๐˜€ โ€” ๐—˜๐—ฎ๐˜€๐˜๐—š๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚๐˜๐—ต ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ๐—ฒ๐—ป๐˜๐—ฟ๐˜† ๐—ฑ๐—ฎ๐˜๐—ฒ ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ๐˜€ ๐—๐˜‚๐—ป๐—ฒ ๐Ÿญ๐˜€๐˜!

โ˜€๏ธ๐—ฆ๐—ฒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐˜‚๐—บ๐—บ๐—ฒ๐—ฟ!

05/28/2026

Weโ€™re excited to welcome ๐—ž๐—ฒ๐—ฟ๐—ฟ๐˜† ๐—ช๐—ฎ๐—น๐˜๐—ผ๐—ป back to the EastGen team as a ๐—ฝ๐—ฎ๐—ฟ๐˜-๐˜๐—ถ๐—บ๐—ฒ ๐—”๐—œ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ถ๐—ฎ๐—ป serving Central Ontario, reporting to Scott Cornish. Kerry officially joined the team on May 11.

Kerry earned his Diploma in Agricultural Technology from New Liskeard Agricultural College and an Honours Certificate in the Welder/Fitter Program from Northern College in Kirkland Lake. With a lifelong background in agriculture โ€” and previous experience as an EastGen AI Technician โ€” Kerry brings valuable knowledge and hands-on expertise back to the team.

Weโ€™re thrilled to have him back and look forward to the contributions heโ€™ll continue to make for our members and customers across the region.

๐—ฃ๐—ฅ๐—ข๐—ง๐—˜๐—–๐—ง ๐—ฃ๐—˜๐—ฅ๐—™๐—ข๐—ฅ๐— ๐—”๐—ก๐—–๐—˜. ๐—ฅ๐—˜๐——๐—จ๐—–๐—˜ ๐—ฅ๐—œ๐—ฆ๐—ž. ๐—” ๐—›๐—˜๐—”๐—Ÿ๐—ง๐—›๐—ฌ ๐—™๐—จ๐—ง๐—จ๐—ฅ๐—˜.One genetic solution for permanent herd health. Putting Immunity+ยฎ to...
05/27/2026

๐—ฃ๐—ฅ๐—ข๐—ง๐—˜๐—–๐—ง ๐—ฃ๐—˜๐—ฅ๐—™๐—ข๐—ฅ๐— ๐—”๐—ก๐—–๐—˜. ๐—ฅ๐—˜๐——๐—จ๐—–๐—˜ ๐—ฅ๐—œ๐—ฆ๐—ž. ๐—” ๐—›๐—˜๐—”๐—Ÿ๐—ง๐—›๐—ฌ ๐—™๐—จ๐—ง๐—จ๐—ฅ๐—˜.
One genetic solution for permanent herd health. Putting Immunity+ยฎ to work on your farm with Immunity+ sires improves herd health by building a generation of healthy cows. Exclusive to Semex.

Ask your EastGen representative about it today!

05/26/2026

๐—ฅ๐—˜๐—š๐—œ๐—ฆ๐—ง๐—ฅ๐—”๐—ง๐—œ๐—ข๐—ก ๐—–๐—Ÿ๐—ข๐—ฆ๐—˜๐—ฆ ๐—๐—จ๐—ก๐—˜ ๐Ÿญ๐˜€๐˜ for EastGen's 2026 Showcase and Challenge Youth Shows, so don't delay!

To register and see more event details, use the AssistExpo links below for the event near you. Combining fun and educational components as well as the competition categories of showmanship, calf conformation and a written quiz, EastGenโ€™s events are open to Ontario 4-H dairy club members aged 14-21 and Atlantic dairy and beef club members aged 13-21 as of January 1, 2026.
๐™๐™š๐™ข๐™š๐™ข๐™—๐™š๐™ง โ€“ 4-Hers must register for these EastGen events separately and ๐™ž๐™ฃ ๐™–๐™™๐™™๐™ž๐™ฉ๐™ž๐™ค๐™ฃ ๐™ฉ๐™ค submitting their 2026 project calf information to their 4-H association.

REGISTER before the 11:59 p.m. ๐— ๐—ผ๐—ป๐—ฑ๐—ฎ๐˜†, ๐—๐˜‚๐—ป๐—ฒ ๐Ÿญ๐˜€๐˜ ๐—ฒ๐—ป๐˜๐—ฟ๐˜† ๐—ฑ๐—ฒ๐—ฎ๐—ฑ๐—น๐—ถ๐—ป๐—ฒ using these links (also available in the youth programs section at www.eastgen.ca):
SPENCERVILLE:
https://www.assistexpo.ca/eastgen-showcase
ATLANTIC:
https://www.assistexpo.ca/eastgen-atlantic
WOODSTOCK:
https://www.assistexpo.ca/eastgen-challenge-west
MARKHAM:
https://www.assistexpo.ca/eastgen-challenge-east

๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐——๐—ฎ๐˜๐—ฒ๐˜€:
โ€ข EastGen Showcase - July 2-3, Spencerville, ON
โ€ข EastGen Atlantic Showcase - July 6-8, Windsor, NS (๐˜ฏ๐˜ฐ๐˜ต๐˜ฆ ๐˜ญ๐˜ฐ๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ)
โ€ข EastGen Challenge West - July 13-14, Woodstock, ON
โ€ข EastGen Challenge East - July 16-17, Markham, ON

๐™‰๐™Š๐™๐™€: all successful registrants will receive an email containing additional event information in early June. If you have questions please contact Tara Reynolds at [email protected] or by calling 226-332-2264.

05/25/2026

๐—ฃ๐—ฅ๐—˜๐—š๐—ก๐—”๐—ก๐—ง ๐—–๐—ข๐—ช๐—ฆ. ๐—ฃ๐—ฅ๐—˜๐— ๐—œ๐—จ๐—  ๐—•๐—˜๐—˜๐—™.
๐—•๐—˜๐—˜๐—™๐—จ๐—ฃ takes the guesswork out of ๐—•๐—ฒ๐—ฒ๐—ณ-๐—ผ๐—ป-๐——๐—ฎ๐—ถ๐—ฟ๐˜† decisions.

๐Ÿ†• ๐—›๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐— ๐—ถ๐˜… ๐—Ÿ๐—œ๐— ๐—™๐—Ÿ๐—˜๐—ซ & ๐—›๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐— ๐—ถ๐˜… ๐—ฆ๐—œ๐— ๐—”๐—ก๐—š๐—จ๐—ฆ

Hear from ๐—ฆ๐—ฐ๐—ผ๐˜๐˜ ๐—–๐—ผ๐—ฟ๐—ป๐—ถ๐˜€๐—ต, ๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ฎ๐—น ๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐—•๐—ฒ๐—ฒ๐—ณ ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜€๐˜ at ๐—˜๐—ฎ๐˜€๐˜๐—š๐—ฒ๐—ป regarding the ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜๐˜€ of using our ๐—›๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐— ๐—ถ๐˜… ๐—ฆ๐—ถ๐—ฟ๐—ฒ๐˜€.

๐Ÿ”“๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐—บ๐—ผ๐—ฟ๐—ฒ with our NEW ๐—›๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐— ๐—ถ๐˜… ๐—ฆ๐—ถ๐—ฟ๐—ฒ๐˜€
๐Ÿ”ธ๐—œ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—›๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐—ฉ๐—ถ๐—ด๐—ผ๐˜‚๐—ฟ
๐Ÿ”ธ๐—›๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐—ฅ๐—ฎ๐˜๐—ฒ๐˜€
๐Ÿ”ธ๐—”๐—ฑ๐—ฑ๐—ฒ๐—ฑ ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ

๐—˜๐—ฎ๐˜€๐˜๐—š๐—ฒ๐—ป ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€ with our two ๐Ÿ†• ๐—•๐—˜๐—˜๐—™๐—จ๐—ฃ ๐—›๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐— ๐—ถ๐˜…๐—ฒ๐˜€.
Both will give you ๐—ฟ๐—ฒ๐—น๐—ถ๐—ฎ๐—ฏ๐—น๐—ฒ, ๐—ต๐—ถ๐—ด๐—ต-๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—•๐—ฒ๐—ฒ๐—ณ-๐—ผ๐—ป-๐——๐—ฎ๐—ถ๐—ฟ๐˜† calves buyers want.

๐— ๐—ฎ๐—ธ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ of our ๐—•๐—˜๐—˜๐—™๐—จ๐—ฃ hybrid options.
Purchase 20 doses and receive a ๐—™๐—ฅ๐—˜๐—˜ EastGen/BEEFUP pocket knife! Offer ends August 31st. Talk to your rep for details.

05/25/2026

Director Election Mail-In Ballots must be received at EastGen on or before May 29, 2026.

๐Ÿ“ฃ Nova Scotia Members - Check Your Mail!
Director Election Mail-In Ballots have been mailed and should have arrived in your mailbox.

โณ Deadline Reminder:
This is your final call to submit director election mail-in ballots. Ballots must be received at EastGen on or before May 29, 2026.

๐Ÿ“… Submission deadline: 5:00 p.m., May 29, 2026.
Donโ€™t miss your chance to have your voice represented!

05/22/2026

Weโ€™re excited to welcome ๐——๐—ฎ๐—ป๐—ถ๐—ฒ๐—น๐—น๐—ฒ ๐—•๐—ฟ๐—ผ๐—ฑ๐—ฟ๐—ฒ๐—ฐ๐—ต๐˜ to the EastGen team as a ๐—ณ๐˜‚๐—น๐—น-๐˜๐—ถ๐—บ๐—ฒ ๐—”๐—œ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ถ๐—ฎ๐—ป in Western Ontario, reporting to Andrew den Haan. Danielle officially joined the team on April 28.

Danielle earned her Associate Diploma in Agriculture from the University of Guelph Ridgetown Campus and brings several years of on-farm experience, including the past three years working as an AI Technician. She is passionate about continuing to grow her knowledge in genetics and is excited to be part of the EastGen team.

Welcome to the team, Danielle!

Address

7660 Mill Road
Guelph, ON
N1H6J1

Opening Hours

Monday 8:30am - 4pm
Tuesday 8:30am - 4pm
Wednesday 8:30am - 4pm
Thursday 8:30am - 4pm
Friday 8:30am - 4pm

Telephone

+15198212150

Website

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