EastGen

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EastGen EastGen's administrative head office is located north of Guelph, Ontario, and services our farmer-owners across Ontario, New Brunswick, PEI and Newfoundland.

EastGen leads the industry with unmatched genetic innovation, leading edge technology and advanced reproductive solutions.

๐Ÿค– ๐——๐—ฎ๐—ถ๐—ฟ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฟ๐˜€: ๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—บ๐—ถ๐—น๐—ธ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ฟ๐—ผ๐—ฏ๐—ผ๐˜๐˜€ ๐—ถ๐—ป ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—ข๐—ป๐˜๐—ฎ๐—ฟ๐—ถ๐—ผโ€”๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜€๐˜„๐—ถ๐˜๐—ฐ๐—ต? Then you wonโ€™t want ...
10/16/2026

๐Ÿค– ๐——๐—ฎ๐—ถ๐—ฟ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฟ๐˜€: ๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—บ๐—ถ๐—น๐—ธ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ฟ๐—ผ๐—ฏ๐—ผ๐˜๐˜€ ๐—ถ๐—ป ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—ข๐—ป๐˜๐—ฎ๐—ฟ๐—ถ๐—ผโ€”๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜€๐˜„๐—ถ๐˜๐—ฐ๐—ต? Then you wonโ€™t want to miss this November event series!

๐ƒ๐ซ๐ข๐ฏ๐ข๐ง๐  ๐๐ซ๐จ๐Ÿ๐ข๐ญ ๐ฐ๐ข๐ญ๐ก ๐‘๐จ๐›๐จ๐ญ๐ฌ is a PROFIT+ HUB event focused on ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€, ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฟ ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด.

๐Ÿš€ Discover robot-profit-focused insights and strategies.
๐Ÿ’ก Get an exclusive look at the innovations and technologies shaping the future of robotic dairy farming.
๐Ÿค Connect with fellow producers and industry experts.

EastGen is partnering with robotic milking suppliers to host ๐—ณ๐—ถ๐˜ƒ๐—ฒ ๐—บ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—ช๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐—ป ๐—ข๐—ป๐˜๐—ฎ๐—ฟ๐—ถ๐—ผ ๐˜๐—ต๐—ถ๐˜€ ๐—ก๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ!

๐Ÿ“ฉ ๐—–๐—ผ๐—ป๐˜๐—ฎ๐—ฐ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—น๐—ผ๐—ฐ๐—ฎ๐—น ๐—˜๐—ฎ๐˜€๐˜๐—š๐—ฒ๐—ป ๐—ผ๐—ฟ ๐—ฅ๐—ผ๐—ฏ๐—ผ๐˜๐—ถ๐—ฐ ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—น๐—ถ๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐—ฝ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฑ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐˜€, and watch our social media for upcoming announcements about speakers, topics and panel discussions.

10/14/2026

At EastGen, weโ€™re proud to support the people, programs and events helping move agriculture forward!

Here are just a few of the events and organizations weโ€™ve recently supported:

๐Ÿ† ๐—”๐˜๐—น๐—ฎ๐—ป๐˜๐—ถ๐—ฐ ๐——๐—ฎ๐—ถ๐—ฟ๐˜† ๐—–๐—ต๐—ฎ๐—บ๐—ฝ๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ ๐—ฆ๐—ต๐—ผ๐˜„ โ€“ Premier Breeder & Exhibitor banner sponsor

๐Ÿ† ๐—–๐—ฎ๐—ป๐—ฎ๐—ฑ๐—ถ๐—ฎ๐—ป ๐— ๐—ถ๐—น๐—ธ๐—ถ๐—ป๐—ด ๐—ฆ๐—ต๐—ผ๐—ฟ๐˜๐—ต๐—ผ๐—ฟ๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฒ๐˜๐˜† ๐—ฉ๐—ถ๐—ฟ๐˜๐˜‚๐—ฎ๐—น ๐—ฆ๐—ต๐—ผ๐˜„ โ€“ Program sponsor

๐ŸŽค ๐—Ÿ๐—ฎ๐—ฐ๐˜๐—ฎ๐—ป๐—ฒ๐˜ ๐——๐—ฎ๐—ถ๐—ฟ๐˜† ๐—–๐—ฎ๐˜๐˜๐—น๐—ฒ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—™๐—ผ๐—ฟ๐˜‚๐—บ โ€“ Sponsor and presentation speaker

๐Ÿ† ๐—›๐—ผ๐—น๐˜€๐˜๐—ฒ๐—ถ๐—ป ๐—ข๐—ป๐˜๐—ฎ๐—ฟ๐—ถ๐—ผ ๐—๐˜‚๐—ป๐—ถ๐—ผ๐—ฟ ๐——๐—ฎ๐—ถ๐—ฟ๐˜† ๐—ฆ๐—ต๐—ผ๐˜„๐˜€ โ€“ Sponsor of all four shows

๐ŸŒฑ ๐—”๐—ด๐—ฆ๐—ฐ๐—ฎ๐—ฝ๐—ฒ โ€“ ๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐—ง๐—ฎ๐—น๐—ธ ๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ โ€“ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—™๐—ผ๐—ผ๐—ฑ โ€“ Supporter of classroom education

Through our ๐—”๐—ด๐—™๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ: ๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—š๐—ผ๐—ผ๐—ฑ ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ผ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, we support initiatives that promote breed improvement, encourage the next generation of agricultural leaders, and provide agricultural education.

Weโ€™re proud to play a part in building a stronger future for agriculture!

๐‡๐š๐ฉ๐ฉ๐ฒ ๐“๐ก๐š๐ง๐ค๐ฌ๐ ๐ข๐ฏ๐ข๐ง๐ ! ๐Ÿฆƒ๐Ÿ๐Ÿฅ›As we continue to mark 15 Years Together, today we celebrate everything we are thankful for.At ๐—˜๐—ฎ...
10/12/2026

๐‡๐š๐ฉ๐ฉ๐ฒ ๐“๐ก๐š๐ง๐ค๐ฌ๐ ๐ข๐ฏ๐ข๐ง๐ ! ๐Ÿฆƒ๐Ÿ๐Ÿฅ›
As we continue to mark 15 Years Together, today we celebrate everything we are thankful for.

At ๐—˜๐—ฎ๐˜€๐˜๐—š๐—ฒ๐—ป, we are especially grateful for our dedicated staff and the incredible farmers we are proud to support each and every day.
Thank you for all that you do!

10/09/2026

๐Ÿ“ฃ ๐—”๐—ก๐—ก๐—ข๐—จ๐—ก๐—–๐—œ๐—ก๐—š ๐—ฆ๐—˜๐— ๐—˜๐—ซ'๐—ฆ ๐—™๐—œ๐—ฅ๐—ฆ๐—ง-๐—˜๐—ฉ๐—˜๐—ฅ ๐—ข๐—ก๐—Ÿ๐—œ๐—ก๐—˜ ๐—˜๐— ๐—•๐—ฅ๐—ฌ๐—ข ๐—ฆ๐—”๐—Ÿ๐—˜! ๐Ÿ“ฃ
Semex is excited to launch its first-ever Online Embryo Sale taking place November 9-14 during the ๏ปฟRoyal Agricultural Winter Fair!

This exclusive event features embryos from the bull mothers and families that helped make the Semex lineup a global leader, including Anis, Briar, Hi-Lighted, ๏ปฟKatrina, Leader, and more! With 80-100 sexed-female embryos available, this is a powerful opportunity to accelerate genetic progress in your herd!

๐—•๐—ถ๐—ฑ๐—ฑ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐—น๐—น ๐—ผ๐—ฝ๐—ฒ๐—ป ๐—ก๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿต ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ ๐—ฎ๐˜ ๐—ก๐—ผ๐—ผ๐—ป ๐—˜๐—ง ๐—ผ๐—ป ๐—ก๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿญ๐Ÿฐ ๐—ผ๐—ป: www.cowbuyer.com

๐Ÿ›Ž๏ธ Turn on notifications to get all the latest info and to see the lots selling! ๐Ÿ›Ž๏ธ

10/07/2026

PREGNANT COWS. PREMIUM BEEF.
BEEFUP takes the guesswork out of Beef-on-Dairy decisions.

๐Ÿ†• Hybrid PowerMix LIMFLEX & Hybrid PowerMix SIMANGUS
๐Ÿ”“Unlock more with our NEW Hybrid PowerMix Sires
๐Ÿ”ธIncreased Hybrid Vigour
๐Ÿ”ธHigher Conception Rates
๐Ÿ”ธAdded Performance

EastGen delivers with our two ๐Ÿ†• BEEFUP Hybrid PowerMixes.
Both will give you reliable, high-quality Beef-on-Dairy calves buyers want.
Make the most of our BEEFUP hybrid options.

๐Ÿ‘‰ ๐—ฆ๐—ฃ๐—˜๐—–๐—œ๐—”๐—Ÿ ๐—ข๐—™๐—™๐—˜๐—ฅ ๐—˜๐—ซ๐—ง๐—˜๐—ก๐——๐—˜๐——: Purchase 20 doses and receive a free EastGen/BEEFUP pocket knife! ๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—ฒ๐—ป๐—ฑ๐˜€ ๐——๐—ฒ๐—ฐ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฏ๐Ÿญ๐˜€๐˜. Talk to your rep for details.

๐ŸŽ‰ ๐—–๐—ผ๐—ป๐—ด๐—ฟ๐—ฎ๐˜๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€, ๐—ฃ๐—ต๐—ถ๐—น ๐— ๐—ฎ๐—ฐ๐—Ÿ๐—ฒ๐—ฎ๐—ป! ๐ŸŽ‰EastGen is proud to celebrate Phil MacLean, past EastGen Director and past President o...
10/05/2026

๐ŸŽ‰ ๐—–๐—ผ๐—ป๐—ด๐—ฟ๐—ฎ๐˜๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€, ๐—ฃ๐—ต๐—ถ๐—น ๐— ๐—ฎ๐—ฐ๐—Ÿ๐—ฒ๐—ฎ๐—ป! ๐ŸŽ‰

EastGen is proud to celebrate Phil MacLean, past EastGen Director and past President of Semex, on being named the ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—”๐˜๐—น๐—ฎ๐—ป๐˜๐—ถ๐—ฐ ๐—”๐—ด๐—ฟ๐—ถ๐—ฐ๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—›๐—ฎ๐—น๐—น ๐—ผ๐—ณ ๐—™๐—ฎ๐—บ๐—ฒ ๐—ถ๐—ป๐—ฑ๐˜‚๐—ฐ๐˜๐—ฒ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ก๐—ฒ๐˜„๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—น๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—Ÿ๐—ฎ๐—ฏ๐—ฟ๐—ฎ๐—ฑ๐—ผ๐—ฟ! ๐Ÿ„๐ŸŒพ

From building Headline Holsteins into a progressive dairy operation in Newfoundland to providing leadership at EastGen and Semex, Phil has spent decades advancing dairy genetics, innovation and agriculture across Atlantic Canada.

His commitment to producers, cooperative leadership and the future of Atlantic dairy has made a lasting impact โ€” both at home and on the national and international stage.

Weโ€™re proud to see Philโ€™s ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ, ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ถ๐—ณ๐—ฒ๐—น๐—ผ๐—ป๐—ด ๐—ฑ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ฎ๐—ด๐—ฟ๐—ถ๐—ฐ๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ recognized with this well-deserved honour. Congratulations, Phil! ๐Ÿ‘

๐Ÿ“ The 2026 induction ceremony takes place October 15th in Truro, NS at 1:00 p.m. in the Alumni Theatre, Cu***ng Hall, on the Dalhousie Agricultural Campus.

What an impressive day by Semex-sired daughters at the International Holstein Show at World Dairy Expo! Congratulations ...
10/02/2026

What an impressive day by Semex-sired daughters at the International Holstein Show at World Dairy Expo! Congratulations to all the breeders and exhibitors!!

Breederโ€™s Edge standout Jacobs Bruins is proving his value in the barn and in the show ring, that combines calving ease,...
10/02/2026

Breederโ€™s Edge standout Jacobs Bruins is proving his value in the barn and in the show ring, that combines calving ease, A2A2 status, high fertility, and the kind of elite type that helped sire the Junior Champion & Supreme Champion at WDE!
Congratulations to the breeders and owners of Butlerview Glitter Girl!

10/02/2026

EastGen delivers.
๐—•๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—š๐—ฒ๐—ป๐—ฒ๐˜๐—ถ๐—ฐ๐˜€ ๐—•๐—ฒ๐—ด๐—ถ๐—ป ๐—›๐—ฒ๐—ฟ๐—ฒ.
๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ-๐—ง๐—ถ๐—บ๐—ฒ ๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ & ๐—•๐—ผ๐—ป๐˜‚๐˜€!

Stock up on elite genetics from some of our most sought-after dairy and beef sires and earn an exclusive EastGen windbreaker while you do!
Offer ends December 31, 2026.

09/30/2026

๐—ก๐—˜๐—ช ๐—ฆ๐—˜๐—ฅ๐—œ๐—˜๐—ฆ: ๐—ฆ๐—ง๐—”๐—™๐—™ ๐—ฆ๐—ฃ๐—ข๐—ง๐—Ÿ๐—œ๐—š๐—›๐—ง
๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—˜๐—ฎ๐˜€๐˜๐—š๐—ฒ๐—ป ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜? ๐—ข๐˜‚๐—ฟ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.
Meet the dedicated team members you see on-farm across EastGenโ€™s service area โ€” and get to know the people behind the expertise, partnerships, and service our customers count on.

๐—ง๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐˜€๐—ฝ๐—ผ๐˜๐—น๐—ถ๐—ด๐—ต๐˜: ๐— ๐—ฎ๐—ฟ๐—ฐ๐—ฒ๐—น๐—ผ ๐— ๐—ฎ๐—ฟ๐˜๐—ถ๐—ป๐—ฒ๐˜‡
AI Technician, Prince Edward Island
7 ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜Œ๐˜ข๐˜ด๐˜ต๐˜Ž๐˜ฆ๐˜ฏ

From customized solutions to trusted advice, our team works alongside farmers to help find the right fit for their operations.
๐—ž๐—ป๐—ผ๐˜„๐—น๐—ฒ๐—ฑ๐—ด๐—ฒ. ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ. ๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜๐—บ๐—ฒ๐—ป๐˜. ๐—ง๐—ต๐—ฎ๐˜'๐˜€ ๐—ต๐—ผ๐˜„ ๐—˜๐—ฎ๐˜€๐˜๐—š๐—ฒ๐—ป ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€.
Follow along as we introduce more of the people who make EastGen different.

Address

7660 Mill Road
Guelph, ON
N1H6J1

Opening Hours

Monday 8:30am - 4pm
Tuesday 8:30am - 4pm
Wednesday 8:30am - 4pm
Thursday 8:30am - 4pm
Friday 8:30am - 4pm

Telephone

+15198212150

Website

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