Square Baby

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Square Baby

The only baby food to offer 100% Daily Nutrition & Early Allergen Introduction. Customized meal plans for your kiddo. Fresh. Organic. And delivered to your door.

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24/05/2026

🙌 Get 25% off your first box! And some pretty awesome welcome gifts! 🎁

Use code MEMORIAL25

Discount applies to first orders and new customers only. sale ends Monday, 5/25 at 11:59 PM PST.

Wishing you and your family a wonderful Memorial Day weekend! ❤️

17/05/2026

🥜 What are your TOP FOOD ALLERGY QUESTIONS? We’ll answer them for you with the advice of allergists, pediatricians, and registered dietitians.

🌰 May is Food Allergy Awareness Month! And we’re here for you.

We’re proud to have always been committed to Early Allergen Introduction for food allergy prevention since we launched in 2018.

🥜Check out foodallergy.org for resources, research, and tips!

🌰 And our Allergen Introduction Menu & Blogs on Food Allergy Prevention at SquareBaby.com (🔗 in bio)

17/04/2026

Have you met our Lil Starters? 🧡💜💚

🥄 They are great for early bites — super delish!
🍃 Veggie-forward with 🥑 healthy fats, premium proteins 🥩 🐓 🫘 and a light touch of herbs 🌿 or spices for palate development.
1️⃣ They’re smooth in texture and could be considered as “Stage 1” food — easy to digest for young tummies
2️⃣ 3️⃣ Also a great, nutrient-dense meal or snack for older babies and toddlers. 👶 🧒

Swipe to meet:
💚 Lil Greens —peas, spinach, green lentils, avocado oil, basil
🧡 Lil Cashew Chicken — sweet potato, butternut squash, chicken bone broth, cashew, turmeric
💜 Lil Beef Stew — purple carrot, parsnip, beef bone broth, olive oil, thyme

Which is your fave???

10/04/2026

💡Did you know: most baby foods have more sugar than a bowl of lucky charms? 🤯

A recent WHO Study labeled “URGENT” found that:
—60% baby/toddler foods were “unhealthy”
—70% failed on protein
—44% exceeded sugar
—99% had misleading marketing
Of the products tested, pouches were the worst!

The fact is…

Most baby foods lack veggies, protein, and healthy fats - and are high in fruit sugar.

Many with more sugar per oz than Coca Cola. 😬

Parents and kiddos deserve better! ❤️

Our proprietary “Square Meal System” is fully customizable — where any 2-3 meals per day offers 💯% of baby’s daily recommended veggies, fruits, whole grains, and protein (based on Birth to 24 Guidelines) 🙌

Our industry-leading commitment means that — every meal is veggie-first 🥦

Balanced nutrition means we have 1/2 the sugar and twice the protein and healthy fats as most pouches.💪

Give us a try, if you haven’t already! And see how easy it is to raise an adventurous eater. And how delicious a nutrient-dense, veggie-forward meal can be.👍

Save 20% on your first order with code SAVE20

27/03/2026

How does Square Baby stack up against other baby foods?

💪 Half the sugar and twice the protein & healthy fats of most pouches
🥜 May help prevent food allergies by introducing allergens often + as early as 4-6 months
✅ Customizable meal plan. Optimal nutrition for First 1000 Days
🌎 Award-winning, sustainable packaging
👩‍ Women-owned. Mom & dietitian-founded
🥦 Veggie-forward, balanced meals
👩‍🌾 Made with organic proteins, veggies, fruits, whole grains, healthy fats, herbs & spices
😋 Develops your kiddos palate to a variety of flavors like curry, cardamom, basil and beets
📦 Meals are made fresh and delivered to your doorstep
🏆Winner of the Clean Label Project “Purity Award”
🚫 No added sugar, additives, or preservatives. Ever.
❤️The BEST customer service. Because: we got you!

23/03/2026

Traveling? 🚗✈️🌎 Have frozen Square Baby meals shipped to your VRBO, Hotel, or Grannie’s house. 👍 You can even check a cooler box of meals and snag them at Baggage Claim! 🤘

Email us anytime at [email protected] — we got you! ❤️

11/03/2026

🧈💤 Butter for Baby Before Bed? The Viral TikTok Sleep Hack Explained!

You may have seen it online — babies eating sticks of butter to sleep better. 😳

Square Baby Cofounder and Dietitian, Katie Thomson MS, RD, was interviewed by Alexia Delner for PureWow to offer science-based recommendations and bust the myths:

Here’s the truth:
✅ Butter is not a magic sleep solution. (Sorry! As we’re all in need of a little magic these days 🪄)
✅ Babies need healthy fats from variety of nutrient-dense foods like avocado, eggs, nut butters, salmon, yogurt
✅ Cold butter can pose a choking risk
✅ Small portions = moderation and leaves room for diverse nutrition and a balanced meal
✅ Choose pasteurized butter (a must) for food safety & organic, grass-fed, unsalted (whenever possible)

🎯 Learn more about baby’s dietary fat needs, optimal sources, bedtime meals ideas, and sleep tips in our full guide! 
🔗 Link in bio

Thank you, for the interview!

03/03/2026

Every baby is unique. Their meals — and their care — can be too. 💫

Meet Leo, Maya, Oliver, Emma, and Noah — each with a unique story and favorite Square Baby meal. 🌱💛

👉 Swipe to see their stories & favorite meals!

Fore Genomics screens for 1,000+ genetic conditions, including metabolic conditions that can affect how babies process nutrients.

With this knowledge, families can turn insights into personalized nutrition, like dietitian-designed Square Baby meals that naturally support healthy growth. 🧡

🎉 To celebrate, we’re giving away a FREE “Start Smart” Package ($640 value!)
• Fore Genomics Screening Kit
• Square Baby Starter Kit (14 Meals, Bib, Tote, Booklet)

Every entry also unlocks a special 20% off code for both brands!

ENTER via the 🔗 LINK in BIO — and earn BONUS entries on Instagram!
✨Follow both brands on Instagram and and
✨Like and Tag a Friend in the Comments on our collab posts and/or
✨Like and Share our collab posts to your Instagram Story

Supporting Babies, One Smart Start at a Time 🍽️✨

03/03/2026

That’s right! We’re on Amazon now. 🤘
Same quick shipping from our doors to yours. 📦
But no subscription required 😉

23/02/2026

🎉 GIVEAWAY TIME — $640 VALUE! 🎉

Every baby is unique. Their start should be too. 👶

Square Baby and Fore Genomics are teaming up to take personalized care even further. Together, we’re helping families give babies a smart start, combining dietitian-designed meals with pediatric genetic screening for 1,000+ actionable conditions.

🎉 To celebrate, we’re giving away a FREE “Start Smart” Package ($640 Value!)
• Fore Genomics Screening Kit
• Square Baby Starter Kit (14 Meals, Bib, Tote, Booklet)

Plus, every entry unlocks a special 20% off code for both brands!

TO ENTER:
🔗 Click link in bio and fill out form

BONUS ENTRIES:
✨Follow and
✨Like and Tag a Friend in the Comments
✨Share this post to your Instagram Story

Full T&C in link in bio. Giveaway closes 11:59pm CT 3/13/26. This post is not sponsored, endorsed, or administered by Instagram.

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https://squarebaby.com/

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