10/08/2026
Have you heard of the One Block Challenge? 🍇🌎 A The Regenerative Viticulture Foundation experiment that started in Paso Robles is on a mission to change the w**e world.
Starting small, the One Block Challenge invites w**egrowers to test regenerative practices on a single parcel. Together, the cohorts share their results, building a community of knowledge and support.
What began in Paso Robles in January 2025 with 46 growers, pioneered by Robert Hall W**ery, has now become a worldwide movement, spanning Europe, New Zealand, South America and South Africa.
California continues to lead the way, with producers across the state joining the challenge, including Crocker & Starr W**ery in Napa Valley and The Donum Estate in Sonoma who have hosted regional Field Days.
📷 The Regenerative Viticulture Foundation